The Secrets of Scent Marketing: It's Scent-sational

Businesses are always looking for new and innovative ways to appeal to customers and leave a lasting impression. Branding is important - with attractive aesthetics going a long way towards captivating customers. But good marketing isn’t just about what you see, it’s about providing a complete experience that people will remember. And how better to evoke different feelings and emotions than with the power of scent?

Scent marketing uses the power of fragrance to help appeal to people’s emotions and is used across a wide variety of industries with great success. Scent marketing is a simple but effective way to connect with your customers, and with the help of Greenleaf SensaMist, you can enjoy all of the benefits scent marketing has to offer.

Read on below to learn all about the secrets behind scent marketing, including its benefits, affordability and impact on different types of businesses.

What is scent marketing?

Scent marketing, also known as aroma marketing, is a marketing tactic that, involves using fragrances strategically to create a specific atmosphere, enhance brand identity, and create an impression on customers. By stimulating the sense of smell, businesses can evoke powerful emotions and memories, fostering deeper connections with their target audience.

Using fragrance in marketing can help you ‘sell the smells’, creating positive brand associations and creating a long-lasting impression. It can complement your other marketing efforts, ensuring all aspects of the senses are taken into account.

How can businesses benefit from scent marketing?

If you’re new to the idea of scent marketing, you’re probably wondering how your business can benefit. Some of the key benefits of scent marketing include:

Creating a memorable brand experience

Scent marketing can significantly enhance brand recall by associating a particular fragrance with a brand or product. If you think of well-known retail stores such as Abercrombie and Fitch or Victoria’s Secret, they use scents to attract people to their stores, helping to create an attractive atmosphere for their shoppers. It’s worth exploring how big brands like Apple and McDonald’s use scent marketing to achieve their goals so you can assess the impact it could have on your own business.

Increasing dwell time and sales

In retail environments, using fragrance strategically can increase dwell time and encourage impulse purchases. For instance, the scent of citrus or lavender in a clothing store can create a relaxing ambience, prompting customers to linger longer and explore more products, ultimately leading to increased sales. 

Improving customer experience

In the hospitality industry, different scents can enhance the overall guest experience. Hotels often use signature scents in their reception and common areas to create a welcoming atmosphere and leave a lasting impression on guests, leading to higher satisfaction rates and positive reviews. Some of the world’s most famous hotels even sell their signature scents to help people recreate the atmosphere at home.

Building emotional connections

Businesses such as restaurants can leverage scent marketing to create memorable dining experiences and develop relationships with their customers. It can help add a sense of luxury, as well as create familiarity - particularly amongst chains.

You can also use scent marketing seasonally, helping to create different atmospheres at different times of the year. If you think of Christmas, for example, scents like cinnamon and spices can be used to great effect to create a festive atmosphere for customers and clients.

Is scent marketing affordable?

While the cost of implementing scent marketing strategies can vary depending on factors such as the size of the space and the complexity of the scent system, it is generally considered a cost-effective marketing tool. At phs Greenleaf, our SensaMist system provides a range of products and fragrances to help make scenting simple and affordable, with many types of smells to help you create the perfect fragrance for your space. Whether you’re a large or small business, there are SensaMist solutions available for you. 

What kinds of businesses can benefit from scent marketing?

Scent marketing is not limited to any specific industry and can benefit a wide range of businesses, including:

• Retail stores
• Hotels and resorts
• Restaurants and cafés
• Spas and wellness centres
• Car dealers

It can suit different types of businesses, adding something special to your space that will create a lasting impression.

Do customers love scent marketing?

Scent marketing has been shown to have a positive impact on customers, and it’s easy to see why. Fragrance can help create a more uplifting ambience, and elevate your business in the process. But despite the appeal of scent marketing, it’s important to get the balance right, as different scents can be overpowering if they’re overdone. Carry out some research to see how your customers respond to your scent marketing, and adjust your strategy based on your findings. 

Scent marketing made easy with phs Greenleaf and SensaMist

Using different scents, you can use the power of fragrance to add a new dimension to your marketing strategy, and create a suitable ambience for your customers. With many types of smells to choose from, and systems that integrate easily into your decor, SensaMist is a fantastic solution for businesses looking to transform their spaces with scent.

With a range of fragrances to reflect your brand’s personality, SensaMist is here to help create memorable experiences for your customers, and develop some long-lasting relationships. Enjoy a scent-sational new start for your business with the help of SensaMist and see the power of scent marketing for yourself.